All sample roadmaps

Sample roadmap

Career Change → Digital Marketer

An 8-month path into digital marketing for career changers. Learn SEO, paid ads, content strategy, and analytics — then prove it with real campaigns. Marketing skills transfer from almost any background.

Target

Digital Marketing Manager

Duration

8 months (part-time)

Difficulty

Beginner

Stage 1

Marketing Foundations

Strategy, channels, and analytics

0 of 3 milestones0%

skill

Digital Marketing Strategy

skill

Google Analytics 4

certification

Google Digital Marketing Certificate

Stage 2

Channel Deep Dives

SEO, paid ads, email, and content

0 of 4 milestones0%

skill

SEO & Content Marketing

skill

Google Ads & Paid Social

skill

Email Marketing

certification

HubSpot Inbound Marketing Certificate

Stage 3

Prove It & Pivot

Real campaigns and job search

0 of 2 milestones0%

project

Run 2 Real Campaigns

experience

Digital Marketing Role

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